Kulchytska, V. A. (2008). Vplyv protsesiv kontsentratsiyi drukovanykh zasobiv masovoyi informatsiyi na efektyvnist' yikh reklamnoyi diyal'nosti [Influence of Processes of Concentration of Printing Mass Media on Efficiency of their Promotion]. Rehional'na ekonomika - Regional Economy, 50(4), 228-236. [in Ukrainian].

Authors

Resume

The processes of concentration of printing mass media are examined in the article. Influence of the given processes on efficiency of publicity activity of printing mass media is analyzed. The criteria of efficiency of promotion are determined.

Keywords:

concentration of mass media, efficiency, criteria of efficiency, promotion, printing mass media