UDC 330.162:331.522.4:[332.122:338.43]:[339.9:061.1]
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Authors

Resume

Main directions for formation of human potential on rural territories in the context of eurointegration of Ukraine are researched. The influence of the Protestant ethics on the formation of European values ideology in rural territories is reviewed. Correlation between collective-state farming in Soviet period and the mentality of rural inhabitants in Ukraine nowadays is analyzed. The necessity of consideration of axiological basics in formation of rural territories’ human potential is substantiated. Emphasis is focused on priority of European value landmarks for increase of human potential of rural territories of Ukraine.

Keywords:

axiological basics, human potential, rural territories, eurointegration