UDC 17.022.1:338.48(477-25)
Kuchay, O. V. (2014). Umovy ta shlyakhy formuvannya imidzhu Kyyeva yak yevropeys'koho kul'turno-istorychnoho tsentru [Conditions and ways of forming of image of Kyiv as a European cultural and historical center]. Rehional'na ekonomika - Regional Economy, 71(1), 149-157. [in Ukrainian].
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Authors

Resume

The tourist image of Kyiv as a European cultural center are examined in the article. The ways of creating a positive image of the city and improving the conditions are analysed in the context of the development of tourism industry. Principles for the increasing popularity of Kyiv among foreign tourists are offered.

Keywords:

tourism, tourist image of the region, brand, Kyiv, development of tourism