UDC [339.1:338.48]:339.92:005; JEL L83, F15, F29
Malska, M. P., & Bilanyuk, O. P. (2018). Kontseptsiya smart-spetsializatsiyi yak metodolohichna osnova rozvytku transkordonnykh turystychnykh rynkiv [The concept of smart specialization as a methodological basis for the development of cross-border tourist markets]. Rehional'na ekonomika - Regional Economy, 88 (2), 39-43. Retrieved from http://re.gov.ua/doi/re2018.02.039.php. [in Ukrainian].
Sources: 9

Authors



Malska Marta Pylypivna

Doctor of Economics, Professor

Head of the Department of tourism of the Ivan Franko National University of Lviv

Contacts: malskym@ukr.net, kaftour@franko.lviv.ua, marta.malska@lnu.edu.ua

Webpages:

Bilanyuk Olha Petrivna

Ph.D. of Economics

Assistant of the Department of tourism of the Ivan Franko National University of Lviv

Contacts: -bilanyuko@mail.ru, bilanyuk.olha@gmail.com

Webpages:

Resume

The potential of the concept of smart specialization and its application for the development of cross-border tourism markets is considered. The Europe 2020 Strategy, based on the principles of smart specialization, sustainable and inclusive development, has been analyzed. The prospects for the development of tourism in the context of the priorities of the Europe 2020 Strategy are defined: according to the Strategy, tourism is not allocated as a sphere of concentration of resources, at the same time, tourism is stimulated on the basis of smart specialization. It was found that 28 EU regions chose tourism as one of the priority activities in innovative development strategies. Another 44 regions focus on various aspects of economic development indirectly related to the tourism industry. The directions of development of tourism on the basis of smart specialization are substantiated, among them: modernization by means of application of different kinds of technologies, which will have an impact on the efficiency of tourism sphere functioning; activization of scientific researches on the functioning of the tourism sector, introduction of scientific research into practical activities; the creation of clusters, the development of local networks to include more local entrepreneurs; use of energy efficient buildings and environmentally friendly transport; production of innovations in such areas as medical tourism, health tourism, etc.; search for new entrepreneurial initiatives in the field of tourism that would allow to attract and effectively use human (including creative) potential, for example, business or active tourism. It has been established that in Ukraine, smart specialization as an innovative decision-making system in the field of regional and structural policy in practice has not been developed at all.

Keywords:

smart specialization, tourism, regional development, smart region, cross-bourder tourist markets

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