Scientific and practical journal
Regional Economy

Apopiy Viktor Volodymyrovych

Apopiy Viktor Volodymyrovych

Doctor of Economics, Professor, Honored Worker of Education of Ukraine

Head of the Department of business and entrepreneurship of the Commodity-Commercial Faculty of the Lviv University of Trade and Economics



Apopiy Hennadiy Viktorovych

Kredenets' Oleksandr Vasyl'ovych

Lopashchuk Inna Afanasiyivna

Shaleva Oleksandra Ivanivna


Repository of Institute of Regional Research UDC 658.6/.9:[332.122:338.43]:351; JEL O13, Q13
Apopiy, V. V., & Apopiy, H. V. (2017). Stratehichni priorytety rozvytku torhivli v sil's'kiy mistsevosti [Strategic priorities for trade development in rural areas]. Rehional'na ekonomika - Regional Economy, 84(2), 89-97. [in Ukrainian].

Sources: 11

Trade in rural areas has extended significantly and now occupies a special place in the social sphere and multifunctional rural economy In Ukraine. However, the nature of its development, the efficiency of functioning and the level of competitiveness do not correspond to perspective transformations in rural areas and global trends in the development of the agrarian sector. Trade in the countryside is developing unsystematically, in a deformed and contradictory way. The key reason for such a situation is the lack of modern fundamental research in this direction and the uncertainty of strategic priorities for its development.
The above mentioned objectively gives relevance to the problem of strategic development of rural trade on a scientific basis within the framework of modern concepts, programs and effective trade policy.
The purpose of the article is to provide scientific substantiation of strategic priorities of development and functioning of trade in rural areas under the influence of determinant factors.
The strategic directions of the development of trade in rural areas in the conditions of rural development intensification are investigated. The essential characteristic of rural trade, the tendencies and the character of its modern development are described. Significant deformations and imbalances in the development and functioning of rural trade, inconsistency of its potential with the requirements and principles of agrarian policy are revealed.
The socio-economic and institutional environment of development and functioning of rural trade is analyzed. The active strategic forces, under the influence of which the priorities of development of rural trade are formed, are grounded and determined. The essence, content and character of the main priorities of the perspective development of trade in rural areas are revealed.
The conceptual structural model of rural trade is proposed and its main tasks are substantiated. It is proved that the new model of rural trade should become an organic component of the village’s economic system and promote its social, organizational and innovative development. 
trade in rural areas, rural areas, retail and wholesale trade, trade infrastructure, resource potential, strategic priorities, conceptual model of trade 

Repository of Institute of Regional Research Apopiy, V. V. (2015). Rezul'tatyvnist' naukovoho zabezpechennya ahrarnoyi reformy [Performance of scientific maintenance of agrarian reform]. Rehional'na ekonomika - Regional Economy, 77(3). [in Ukrainian].

Repository of Institute of Regional Research UDC 339.16:004.738.5(477)
Apopiy, V. V., Shaleva, O. I., & Kredenets, O. V. (2012). Osoblyvosti elektronnoyi torhivli ta problemy yiyi suchasnoho rozvytku v Ukrayini [Features of E-Commerce and Problems of its Modern Development in Ukraine]. Rehional'na ekonomika - Regional Economy, 65(3), 181-190. [in Ukrainian].

Sources: 7

The state and the nature of economic commerce in Ukraine, the structural changes under the influence of socio-economic, organizational, innovative and technological factors and prospects for its growth are examined. The ways of strategic development of national e-commerce and its efficiency improvement in terms of competition are proposed. 
e-business, e-commerce, B2C, electronic communications, information technologies, growth, efficiency, benefits 

Repository of Institute of Regional Research Apopii, V. V., Shaleva, O. I., & Lopashchuk, I. O. (2010). Infrastruktura optovoho rynku ahroprodovol'chykh resursiv Ukrayiny: problemy rozvytku [Wholesale Agrofood Market's Infrastructure in Ukrainе: Problems of Development]. Rehional'na ekonomika - Regional Economy, 56(2), 191-198. [in Ukrainian]. 

Problems of the modern wholesale agrofood resources market’s infrastructure development are considered; processes of forming of infrastructure in different market sections are analyzed; substantial deformations of structure are displayed. Means of improvement of wholesale market infrastructural maintenance in terms of increasing competition are suggested. 
infrastructure, wholesale market, agrofood resources, foodstaffs, wholesale enterprises, mediator firms 


Apopiy, V. V. (Ed.), Mishchuk, I. P., Rebytskyy, V. M., & et al. (2005). Orhanizatsiya torhivli [Organization of trade] (Textbook). Kyiv: Center for Educational Literature. [in Ukrainian]. {re2017.02.089.001}

Apopiy, V. V., & Balaban, P. Yu. (Eds.) (2014). Vnutrishnya torhivlya Ukrayiny: problemy i perspektyvy rozvytku [Internal trade of Ukraine: problems and prospects of development]. Lviv: New World. [in Ukrainian]. {re2017.02.089.003}

Apopiy, V. V., Kopych, I. M. (Eds.) (2012). Systema rehulyuvannya vnutrishn’oyi torhivli Ukrayiny [System of regulation of domestic trade of Ukraine]. Kyiv: Academic Edition. [in Ukrainian]. {re2017.02.089.008}

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