The role of financial services in the development of the regional economy is analyzed, emphasizing their importance as a key element of the overall economic system. Particular attention is focused on the integration of financial institutions into economic mechanisms at the regional level, which helps to ensure the stable functioning of local economic infrastructure and promote its development. Regional financial markets serve as a basis for supporting economic activity, strengthening financial stability, and providing access to credit, which is crucial for the development of entrepreneurship, especially small and medium-sized businesses, as well as for improving the living standards of local residents through opportunities to provide investment for consumer purposes. At the same time, the article discusses important challenges related to the lack of comprehensive statistics and systematic analysis of financial institutions at the regional level. These information gaps significantly impair the assessment of the efficiency of financial processes and create additional difficulties for their proper regulation. Insufficient control and monitoring of financial institutions leads to the emergence of illegal financial structures that are not licensed and operate outside the legal framework. This poses serious risks to the stability of the region's economy, including some threats of fraud and other financial abuse. An important aspect is the need to develop transparent and affordable financial instruments for the general public, small and medium-sized businesses. Given the current economic difficulties of the population, when a large part of it faces limited access to loans, investments or advice, the development of regional financial advisory centers is one of the most effective ways to solve these problems. These centers aim to provide qualified advisory support, educational services, and monitoring of financial institutions at the local level, which helps to reduce financial risks and increase confidence in the financial system. Financial advisory centers play an important role in systematically monitoring financial markets, identifying threats and responding quickly to them, which helps prevent illegal or unfair financial practices. 

regional economy, regional markets, sustainable development, financial service, gross regional product, regional financial services market, incentives for the development of the financial services market