UDC 336.71:332.145 Drebot, N. P. (2008). Tsil'ova spryamovanist' ta modelyuvannya stratehichnoho planuvannya rozvytku bankivs'koyi ustanovy [Target Trend and Strategic Planning Modeling of Bank Institution Development]. Rehional'na ekonomika - Regional Economy, 48(2), 176-182. [in Ukrainian]. Sources: 4
Authors
ResumeExpediency of strategic planning in a bank has been characterized. Target trend of banking planning has been analyzed. Methodology of modeling bank’s development strategic planning based on considering market advantages, orientation on maintenance of competitiveness and positive image creation has been substantiated.
Keywords:banking institution, strategic planning, bank management
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