Budnikevych, I. M., & Cherdantseva, I. G. (2009). Pryntsypy pobudovy marketynhovoyi diyal'nosti turystychnykh firm rehionu (na prykladi pidpryyemstv Chernivets'koyi oblasti) [Principles of Construction of Marketing Activity of Tourist Firms of the Region (by the Example of Enterprises of the Chernivtsi Region)]. Rehional'na ekonomika - Regional Economy, 51(1), 272 p. [in Ukrainian].

Authors

Resume

The features of development of marketing strategies are examined in the tourist sphere of the region on the basis of the use of method of SWOT-analysis.

Keywords:

marketing strategy, tourist sphere, SWOT-analysis