Futalo, T. V. (2009). Rehional'nyy aspekt terytorial'noyi otsinky intensyvnosti konkurentnoho seredovyshcha u rozdribniy torhivli [Regional Aspect of the Territorial Estimation of Intensity of Competitive Environment in Retail Trade]. Rehional'na ekonomika - Regional Economy, 52(2), 256 p. [in Ukrainian].

Authors

Resume

Essence of intensity of competitive environment in a retail trade, terms and factors of its forming and development in a retail trade have been determined. The calculation of territorial estimation of intensity of competitive environment in a retail trade on the basis of determination of a degree of similarity of market parts of competitors, and also by indexes which take into account a market dynamics and market profitability has been offered. On the basis of it the new perspective tendencies and regularities of the development of retail trade have been substantiated.

Keywords:

intensity, competitive environment, regional aspect, territorial estimation of intensity of competitive environment