Grynkevych, O. S., & Bil, M. M. (2009). Udoskonalennya otsinky konkurentospromozhnosti turystychnoho produktu rehionu [Improvement of the Competitiveness of Tourism Product of Region]. Rehional'na ekonomika - Regional Economy, 54(4), 246 p. [in Ukrainian].

Authors

Resume

Methodological approaches to assessment of the competitiveness of the tourism industry at various levels of management in its branch, including the state, region or organization have been generalized. Taking into account the strategic importance of tourism development for many regions of Ukraine, special attention is paid to the opportunity to assess the competitiveness of tourism product in the context of regional competitiveness. With its aim a definition of «tourism product of the region» as a combination of all of products and services offered in the region for different categories of consumers and elaborated on the basis of the regional historical, cultural, natural and other tourist resources of the territory has been proposed. The estimation of competitiveness of tourism product of the regions of the Carpathian region using the methods of strategic analysis, including Boston Consulting Group matrix has been carried out.

Keywords:

tourism product region, competitiveness, strategic analysis, matrix of Boston Consulting Group