Melnyk, M. I. (2010). Instytut sotsial'no oriyentovanoho biznes-seredovyshcha v ekonomichnykh vidnosynakh: tsili ta instrumenty stymulyuvannya [The Institute of Socially Oriented Business Environment in Economic Relations: the Purposes and Stimulation Tools]. Rehional'na ekonomika - Regional Economy, 55(1), 15-23. [in Ukrainian].

Authors

Resume

Principles and criteria of formation of the institute of socially oriented business environment are offered; the threats of social and economic character as a result of transplantation of the norms of this institute in economic relations are generalized; the basic tendencies and factors of social partnership development in Ukraine are analyzed; the target model of forming of socially oriented business environment, which reveals the mechanisms of development of the business socially responsible behavior standards, satisfaction of social needs of society, maintenance of social cohesion of business, upgrade of image of socially responsible business entities and implementation of organizational and economic tools of stimulation of socially responsible behavior of national business entities is developed.

Keywords:

socially oriented business environment, social responsibility of business, social cohesion of business, social partnership, social marketing, рublіc and private partnership