Budnikevich, I. M. (2011). Rol' kontseptsiyi partners'koho marketynhu v zabezpechenni staloho rozvytku mista [Role of Partnership Marketing Concept in City Sustainable Development Maintenance]. Rehional'na ekonomika - Regional Economy, 61(3), 44-53. [in Ukrainian].

Authors

Resume

The world tendencies of municipal management development as well as the role of partnership concept of marketing in formation of new ideology of urban territories management are outlined. The role of marketing in realization of good urban governance principles is considered. Special emphasis is placed on marketing instruments for attraction of representatives of all target audiences to discuss and understand city problems, formulate goals of social objects governance, participate in its implementation control. Different approaches of foreign scientists to the definition of relationship marketing are analyzed, the definition of municipal marketing in the framework of partnership concept is offered. The layout of relationships of the city and its external environment is developed. Some sharp distinctions between partnership concept and other concepts of municipal marketing are emphasized. Conclusions about the possibility and necessity to use relationship marketing in municipal governance are drawn.

Keywords:

municipal marketing, partnership concept, relationship marketing, good urban self-governance, stable city development