UDC 332.1
Teslya, D. V., & Shults, S. L. (2014). Rynkovyy potentsial rehionu: sutnist' i yoho skladovi [The market potential of the region: essence and its components]. Rehional'na ekonomika - Regional Economy, 72(2), 27-37. [in Ukrainian].
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Authors

Resume

The article reveals the essence of the existing methodological approaches to the interpretation of the concept of «market potential», defined by its structural elements. Determined the structure of the market potential», analyzed the domestic market, and indicated methodological basis for the definition of this formalization. This article shows the pioneers of this conception, and analyzes current trends define this conception. In this work consolidated methodological approaches to defining the essence of the concept of «market potential in the region, «as scientists, and foreign, analyzed historical trends in the interpretation of this concept. The essence of the approach to the determination of this question is important because the formation of market potential due to low domestic economy topical issues, and closes on itself solve many problems because the essence of the concept study of market potential is urgent scientific problems and unresolved issues lead to greater dependence national economy on the world market conjuncture.

The attention is focused on the evolutionary aspects of spatial economics and theoretical concepts, using this definition. On the basis of summarizing the theoretical foundations of modern economics and justification of the research plane spatial economy reveals the fundamental provisions of the economic theories that underlie research market potential areas and features of the functioning of local markets. The authors emphasize the scientists proposed calculation algorithm evaluating the market potential and the factors that influence its formation.

The author gives the definition of «market potential in the region, «which is based on consideration of its industrial and consumer market opportunities and infrastructural features ensure its functioning.

Outlines promising areas of scientific research market space regions, in particular the problems of domestic regional markets, factors in the formation and use of market potential regions of Ukraine and the methods of its evaluation as a strategy of any entity considers its competitive position in the market for goods and services and specific consumer behavior of their customers.

Keywords:

market potential of the region, domestic market, demand, supply, consumption potential, production potential