UDC 338.46
Stechenko, D. M., & Bezuglyy, I. V. (2014). Imperatyv derzhavno-pryvatnoho partnerstva v rekreatsiyno-turystychniy sferi Ukrayiny [Imperative of public-private partnership in the field of recreation and tourism in Ukraine]. Rehional'na ekonomika - Regional Economy, 74(4), 136-146. [in Ukrainian].
Sources: 14

Authors

Resume

Activation of public-private partnership requires the definition of organizational forms and analytical tools for their implementation. Purpose - to examine the main forms, tools, targets a public-private partnership in tourism and recreation field, describe the main organizational forms and provide recommendations for their implementation, identify the main methods of adapting the project approach to enhance the process of publicprivate partnerships in the recreation and tourism sector. Synthesis method used to determine the main directions of development and implementation of public-private partnerships, methods of forming hotel chains. The method used to create similar definitions of the terms “form” and “tools” intensify public-private partnership. Method comparison - to compare the number of completed projects in the areas of implementation. Deals with international experience in the use of public-private partnerships in the recreation and tourism sector. The basic forms of realization of the concept of public-private partnerships in recreation and tourism sector. In the form of public-private partnership refers generalized examples interaction authorities and private partners, which are used to meet community needs. Among these forms: joint venture, special economic zones, national projects, concession, lease, privatization, contract management of state and municipal property. The main factors that affect the low level of public-private partnership: the excessive financial and administrative centralization, the constant change of management personnel, trained to offer small projects. The main areas of public-private partnerships: developing marketing strategies for sales promotion services in neighboring countries, expanding the range of services, creation of rural tourism and hotel chains. Development of public-private partnership should be based on the methodology of project management. But its practical implementation in the field of recreation and tourism Ukraine requires adaptation of project management tools. Addressing this research is related to the specific design of the approach. To determine the cost-effectiveness of projects proposed to use statistical and economic analysis, formalization, methods of vector algebra, project analysis, investment analysis. To control the working group - collective decision-making methods, including expert, Delphi, brainstorming. Public-private partnership is able to enhance the socio-economic processes in the recreation and tourism sector. To increase the number of investment projects that can be offered for private partners, it is advisable to create specialized units in government, involvement in these processes of higher education institutions, social organizations and the formation of state order to develop investment proposals.

Keywords:

public-private partnerships in recreation and tourism sector, public-private partnerships, project approach, methods of hotel chains forming