UDC [334.722:330.342.146]:[339.9:332.135]; JEL F41, M14, R00
Pasternak, O. I., & Tymchyshyn-Chemerys, Yu. V. (2017). Mikrolokal'na sotsial'no-oriyentovana aktyvnist' biznesu yak suchasna tendentsiya rozvytku prykordonnykh rehioniv [Microlocal socially oriented business activity as modern tendency of border regions’ development]. Rehional'na ekonomika - Regional Economy, 85(3), 94-99. [in Ukrainian].
Sources: 14

Authors

Resume

Inability of authorities to efficiently solve existing problems is the road-block of modern Ukrainian economy leading to their failure to create business environment for Ukrainian entrepreneurs. Under this conditions business starts to create favourable conditions for entrepreneurship development on its own way, especially with the view to help perspective young entrepreneurs.
The article aims to research micro-local socially oriented business activity in the border regions of Ukraine and to outline its major directions.
Authors’ understanding of «micro-local socially oriented business activity» is suggested as the way to define business activity at micro-local level, oriented at creation of favourable business environment and maintenance of its development.
Experience of Ivano-Frankivska oblast is examined, in particular public restaurant «Urban Space», innovation and entrepreneurship center iHUB, «Management workshops», project «Open Business Space», Business Development Group. The following socially oriented initiatives are examined in Lvivska oblast: ІТ Cluster, Business Development platform "Biznes Aktyv", Businessmen Club. Projects of Chernivetska oblast are represented by Bukovyna Innovative Technology Cluster named after Joseph Schumpeter "Cluster bit".
Each project has its peculiarities, however their tasks are similar – to create favourable business environment and to support both entrepreneurs-newcomers and those, who have been developing their business for some time already, on non-commercial basis. It is worth emphasizing two of them in Chernivetska and Lvivska oblasts. Both are directed at education of creative and eager to work youth and at creation of favourable conditions for their future in the IT sphere. Moreover, Bukovyna Innovative Technology Cluster named after Joseph Schumpeter "Cluster bit" provides also the free of charge premises and Internet connection for those eager to develop their own start-ups. Public restaurant «Urban Space» in Ivano-Frankivsk is notable for its creativity and it directs 80% of its profits to implementation of non-commercial projects of the city development initiated by creative residents. Both representatives of large business and small and medium ones participate in socially oriented projects. The following main directions of micro-local socially oriented business activity are formed: assistance to perspective ambitious entrepreneurs in initiation of their own business; support of new start-ups; development of the territory, where the business is located; consulting on practical ways to solve the business problems; creation of favourable business environment.

Keywords:

micro-local socially oriented business activity, creative economy, territorial marketing, cooperation platform, business environment, border regions