UDC 332.142.4:334.78; JEL M20, O18, R11
Shchehlyuk, S. D. (2017). Pidkhody do vyznachennya efektyvnosti realizatsiyi pidpryyemnyts'koho potentsialu rehionu v umovakh zmin prostorovoyi orhanizatsiyi ekonomiky [Approaches to the definition of the effectiveness of region’s entrepreneurial potential realization in the conditions of changes of the economy spatial organization]. Rehional'na ekonomika - Regional Economy, 86(4), 22-27. [in Ukrainian].
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The article deals with the approaches to the definition of the essence of entrepreneurial potential of the region and the theoretical and practical importance of determining the effectiveness of realization of the region’s entrepreneurial potential in the conditions of modernization of the economy spatial organization. The methodical approach and algorithm of estimation of efficiency of the region’s entrepreneurial potential realization are based on the choice of adequate methods and indicators. The advantages and disadvantages of the most common methods of assessing the entrepreneurial potential are identified in accordance with the objectives and existing information data.
It is determined that the change of the economy spatial organization involves the formation of new conditions of the business environment, which is characterized by economic freedom, high level of risk of entrepreneurial activity, competition, change of motivation that affects the possibilities of realization of entrepreneurial potential. Changing strategic priorities in the spatial organization of the Ukrainian economy has created a number of challenges for the region’s entrepreneurial activity. The proposed algorithm for assessing the effectiveness of the entrepreneurial potential of the region involves the implementation of certain stages of the study: 1. Determination of the goals and objectives of the assessment of the entrepreneurial potential of the region in the conditions of changes in the spatial organization of the economy. 2. The choice of methods for assessing the effectiveness of the entrepreneurial potential of the region, taking into account changes in the spatial organization of the economy. 3. Rationalization of the system of indicators for assessing the efficiency of the entrepreneurial potential of the region. 4. Calculation of efficiency of the region’s entrepreneurial potential exploitation and ranking of regions by integral values. 5. Development of measures to optimize the entrepreneurial potential of the region.
The importance of taking into account the peculiarities of the spatial organization of the economy in the form of certain network forms of business organization in assessing the efficiency of entrepreneurial potential has allowed substantiating expediency of the inclusion of a separate component of the potential – spatial integration and development of indicators of its determination.
The proposed approach to assessing the effectiveness of the entrepreneurial potential of the region will help formulate a rational policy of spatial development of business in the regions and create a reserve for business activity growth, optimize the localization of entrepreneurial activity, and substantiate the mechanisms of regulation of the spatial organization of business to support certain types of business or change the directions and priorities of the development strategy for improving the economic management of the region.

Keywords:

entrepreneurial potential of the region, estimation of efficiency, spatial organization of economy, forms of spatial organization of the economy