Journal Regional Economy -- re2020.03.120

UDC 379.8; JEL L80, L82, M39
Oleksyuk, H. V., Anhelko, I. V., & Samotiy, N. S. (2020). Ivent-industriya: rozvytok ta problemy v Ukrayini [Event-industry: development and problems in Ukraine]. Rehional'na ekonomika - Regional Economy, 97 (3), 120-130. Retrieved from http://re.gov.ua/doi/re2020.03.120. [in Ukrainian].
Sources: 11

Authors

Oleksyuk Hanna Vasylivna

Ph.D. of Economics, Associate Professor

Associate Professor of the Department of economics and marketing of the Academic institute of entrepreneurship and advanced technologies of the Lviv Polytechnic National University

Contacts: h_oleksyk@ukr.net

Webpages:

Anhelko Iryna Volodymyrivna

Ph.D. of Economics

Senior Lecturer of the Department of economics and marketing of the Academic institute of entrepreneurship and advanced technologies of the Lviv Polytechnic National University

Contacts: iryna.anhelko@gmail.com

Webpages:

Samotiy Nataliya Stepanivna

Senior Lecturer of the Department of economics and marketing of the Academic institute of entrepreneurship and advanced technologies of the Lviv Polytechnic National University

Contacts: rusyna.nata@gmail.com

Webpages:

Resume

The event market has been developing in Ukraine for less than 15 years. It is a market with high competition, yet, according to experts, a low culture that requires research, study, and improvement. The article reveals the concepts: event industry, event technology, events, event management, event marketing, as well as describes the relationship between them. The event industry sector is studied based on the development of the creative economy in Ukraine. The conceptual model of event organization is built and the interrelation of its elements is investigated. The approaches to the practical application are described. The example of the State Enterprise “Arena Lviv” outlines the problems of development of the event industry in Ukraine in modern conditions, operating during the quarantine period associated with the prevention of the spread of acute respiratory disease COVID-19 in Ukraine. The article determines that in the quarantine period, the number of event measures decreased significantly, in particular, many planned activities were canceled or postponed. To hold events in compliance with all quarantine norms, the State Enterprise “Arena Lviv” proposed a new type and method of events - a project - a car cinema, where spectators stay in their cars and do not lose touch with art. Prospects and ways of further development of the event industry in Ukraine are described. The paper generalizes that for further development of the event industry in Ukraine, it is necessary to create conditions for the interpenetration of spheres that form the basis of the industry. It is determined that the government approaches to the development of the event industry should take into account the fact that the industry makes extensive use of human relations, so it is most vulnerable to emergencies and unusual social situations.

Keywords:

event industry, event measures, event management, event marketing, event, event technology, creative industries

References

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