Scientific and practical journal
Regional Economy

Journal Regional Economy -- re2023.04.091

Repository of Institute of Regional Research UDC 338.486.3; JEL L83, M12, M20
Harasymlyuk, M. V., & Kyslashko, S. I. (2023). Zastosuvannya funktsional'noho pidkhodu upravlinnya na pidpryyemstvakh sfery turystychnoho biznesu [Functional approach in the management of a tourism business enterprise]. Rehional'na ekonomika - Regional Economy, 110 (4), 91-99. DOI: [in Ukrainian].
Sources: 13


Harasymlyuk Mariya Volodymyrivna

Ph.D. of Economics

Associate Professor of the Department of management and goods expertise of the Faculty of Economics of the Ivan Franko National University of Lviv



Kyslashko Solomiya Ihorivna

Student of the Faculty of Economics of the Ivan Franko National University of Lviv




The article addresses the current problem of researching the peculiarities of the functional approach to the management of a tourist business enterprise operating in the conditions of war and develops practical recommendations for its improvement. With the help of methods of analysis and synthesis, the management functions of an active Ukrainian travel agency in the conditions of a systemic socio-economic crisis in the country are analyzed, positive aspects of management and problematic factors of development are identified, and proposals are made to improve the implementation of the functional approach in the management of the enterprise. The article suggests focusing on the planning of activities to ensure the physical safety of tourists and to create a digital information system of safe tourism with access to the Internet. The authors verify the operational efficiency of the agency, which overcame the negative consequences of the systemic crisis and is profitable in war conditions. Drafting a general business plan to coordinate operational plans and resource allocation opportunities is suggested. To overcome price shocks and take into account consumer priorities, the article proposes to introduce flexible pricing based on demand in the target market. The effectiveness of the implementation of the motivational function is confirmed by the creation of a capable team and the development of corporate relations. To increase the labor productivity of the staff, the authors suggest coordinating the remuneration based on the results of the activity according to the performance indicators and the level of motivational expectations of the staff. To increase the quality of implementation of the function of financial discipline control, the article proposes to determine the sources of cost savings and resource consumption. To ensure stable work in the conditions of a systemic crisis, the article recommends to introduce an analysis of the opportunities and threats of the external environment and the strengths and weaknesses of the agency. Prospects for further investigations are suggested to be directed towards identifying the sources of growth of the agency’s profitability and financial security management.


planning function, organization function, motivational function, control function, travel agency, war


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