The article identifies the main aspects of strategic planning of the city image. In Ukraine as a democratic country, where the people are the main source of power, strategic planning, in particular in urban planning should be carried out for the people and together with the people. The stages of strategic planning are identified. They represent the relevant tasks, which should be accomplished on the basis of local public, business, and industrial organizations, thus obtaining comprehensive information about their problems and needs. The mechanisms used in the foreign practice of strategic planning are analyzed (on the example of Barcelona (Spain) and Hamburg (Germany). Community participation in strategic planning of Barcelona (Spain) and Hamburg (Germany) demonstrates its important role in Barcelona’s acquisition of the City of the Future Award (2015) and Hamburg’s high 23rd place in the 2010 World Quality of Life Ranking. The paper establishes that the cooperation of cities and society is the ground for the successful strategy; the community is a full participant in strategic planning. The main thing in the development strategy is to reach a consensus between the government-business-residents on a common vision of such development. In Germany, the planning law provides for community participation in all planning processes, and the entire population of the city can participate in the process of resolving issues using the Internet platform. Ensuring community participation in the form of partnership at all stages - both in the development process and in the implementation and monitoring of results will help optimize the process of regulating urban planning in our country. 

image, urban planning, strategic planning, consulting, partnership