Today, human potential is the basis for the growth of the state’s capacity both on the domestic and international markets and as a whole, the basis for the socio-economic progress of society. Russia’s unprecedented invasion of Ukraine and the deployment of a full-scale war on the territory of our country led to immediate changes in the demographic situation of the country, which in turn caused corresponding consequences for the economy, which will be felt for a long time. Since the beginning of the war, more than 6 million people have left the territory of Ukraine; approximately 7.7 million have been forced to leave their homes and become internally displaced persons. Despite a considerable amount of research, today, the issue of preserving the human potential of Ukraine remains especially relevant in the conditions of Russian aggression. Thus, the purpose of this article is to outline the current problems of the loss of human potential as a result of Russian aggression, identify the opportunities, and search for ways to preserve and reproduce it, as well as implement an effective scenario for the management of human potential both at the national and regional levels. The article examines the essence of the human potential category and defines the author’s interpretation of the content of this category. Certain assumptions are also made regarding the economic prospects and the determining role of the demographic factor for the further economic future of Ukraine. The main ways to preserve the human potential of the state, as well as further reproduce it in the conditions of post-war economic recovery, are outlined. The article substantiates that in the future, human capital will play a decisive role. In the long-term perspective, the demographic factor may become decisive for the development of Ukraine’s economy. Today, in Ukraine, the categories of human potential and human development as interdependent and complementary categories are forced to function in the coordinate system of military-economic relations. Therefore, the modern economic policy of the state requires the strengthening of measures not only of the military-economic but also primarily of social-cultural and moral-ethical development of human potential within the country. 

human potential, demographic factor, economic capacity, regional development, Russian aggression 

Peculiarities of investment development of financial and industrial groups in Ukraine are examined. The detailed analysis of the basic models of investment behavior of financial-industrial groups in Ukraine is conducted. The main features of the investment model based on existing potential, the investment model based on the presence of monopolistic advantages and the investment model in terms of highly diversified production are defined. 

investment, financial-industrial group, investment model, investment resources