The scientific article examines the essential characteristics of the definition of “children’s tourism”. The evolutionary formation of the domestic market of children’s tourism as one of the most progressive types of tourist activity is considered. The development of children’s tourism in Ukraine today is especially relevant, because this type of tourism has a patriotic and educational value, allows not only examining their country and the world at a young age but also realizing the constitutional right of every child to rest. Huge opportunities for children’s tourism are determined by the fact that it organically combines various types of leisure with various forms of educational activities, solves the problem of children’s employment, supports and develops creativity, creates conditions for forming adequate ideas about the world, and provides mastery of project activities. The state, tendencies, problems, and prospects of development of the market of children’s tourist services in Ukraine are covered. Analysis of the current market situation shows that there are certain problems in the process of its organization: limited range of tourism products, insufficient infrastructure development, inaccessibility of children’s tours for a large part of the population, the inability of tourism entities to ensure safety, low qualification of specialists working with children, etc. Special attention is paid to attracting investment resources, reforming the regulatory framework, training and retraining, improving the transport infrastructure of the country, improving recreation, reducing child injuries, expanding the range of proposals from tourism organizations, etc. The key indicators of children’s health and recreation in Ukraine are analyzed. The paper argues that the development of the analyzed market has been characterized by a negative trend at the state level in recent years. After studying the relevant sources and relying on previous research, the author’s options for improving children’s tourism among the population are proposed. 

tourism industry, children’s tourism, tourist potential, tourist flows, tourist resources, health facilities, recreation facilities