Associate Professor of the Department of enterprise management of the Faculty of Management and Marketing of the National Technical University of Ukraine "Igor Sikorsky Kyiv Polytechnic Institute"
The quality of educational services is the basis for securing the competitiveness of educational institutions, which is displayed in their ability to compete in the mobile educational space and the mobile learning market (receive competitive advantages). In turn, the quality of services means their compliance with requirements, standards, and contracts specified by law. From this perspective, administrative mechanisms are intended to establish quality parameters in the legal framework, verifying their reasonability in practice. The list of administrative mechanisms includes licensing, certification, accreditation, standards, qualification framework, requirements for qualification of teaching staff, typical staffing standards, governmental surveillance (control) in the form of inspections and punishment, and ownership relations regulation. The article aims to substantiate the application of governmental standards as administrative mechanisms for securing the competitiveness of Ukrainian educational institutions. The conceptual foundations of the creation of administrative mechanisms in education that emerge based on the new challenges for the educational system are examined. The antagonism of the impact of administrative mechanisms on educational institutions in Ukraine and its competitiveness is mapped and characterized. Various criteria for the application of administrative mechanisms to secure the competitiveness of educational institutions are determined. The systemic measures on standards application taken by different EU countries are substantiated. Based on the analysis of the Law of Ukraine “On Standardization”, the nature of standards and their application features are specified. The article proves that the standards can be divided by criteria and approaches, allowing their systematization. The specifics of the application of administrative mechanisms to secure the competitiveness of educational institutions in Ukraine are defined.