Scientific and practical journal
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Regional Economy
   



Malska Marta Pylypivna



Malska Marta Pylypivna

Doctor of Economics, Professor

Head of the Department of tourism of the Geography Faculty of the Ivan Franko National University of Lviv

Contacts: malskym@ukr.net, marta.malska@lnu.edu.ua, kaftour@franko.lviv.ua

Webpages:



Coauthors



Bilanyuk Ol'ha Petrivna



Publications



Repository of Institute of Regional Research UDC [339.1:338.48]:339.92:005; JEL L83, F15, F29
Malska, M. P., & Bilanyuk, O. P. (2018). Kontseptsiya smart-spetsializatsiyi yak metodolohichna osnova rozvytku transkordonnykh turystychnykh rynkiv [The concept of smart specialization as a methodological basis for the development of cross-border tourist markets]. Rehional'na ekonomika - Regional Economy, 88 (2), 39-43. Retrieved from http://re.gov.ua/doi/re2018.02.039.php. [in Ukrainian].

Sources: 9


The potential of the concept of smart specialization and its application for the development of cross-border tourism markets is considered. The Europe 2020 Strategy, based on the principles of smart specialization, sustainable and inclusive development, has been analyzed. The prospects for the development of tourism in the context of the priorities of the Europe 2020 Strategy are defined: according to the Strategy, tourism is not allocated as a sphere of concentration of resources, at the same time, tourism is stimulated on the basis of smart specialization. It was found that 28 EU regions chose tourism as one of the priority activities in innovative development strategies. Another 44 regions focus on various aspects of economic development indirectly related to the tourism industry. The directions of development of tourism on the basis of smart specialization are substantiated, among them: modernization by means of application of different kinds of technologies, which will have an impact on the efficiency of tourism sphere functioning; activization of scientific researches on the functioning of the tourism sector, introduction of scientific research into practical activities; the creation of clusters, the development of local networks to include more local entrepreneurs; use of energy efficient buildings and environmentally friendly transport; production of innovations in such areas as medical tourism, health tourism, etc.; search for new entrepreneurial initiatives in the field of tourism that would allow to attract and effectively use human (including creative) potential, for example, business or active tourism. It has been established that in Ukraine, smart specialization as an innovative decision-making system in the field of regional and structural policy in practice has not been developed at all. 
smart specialization, tourism, regional development, smart region, cross-bourder tourist markets 



Repository of Institute of Regional Research Malska, M. P. (2010). Orhanizatsiyno-ekonomichni zasady upravlinnya rozvytkom prostorovykh system posluh [Organizational-Economic Management Principles of Development of the Spatial Systems of Services]. Rehional'na ekonomika - Regional Economy, 57(3), 46-53. [in Ukrainian]. 

The problems of forming and functioning of spatial system of services, and also creation of reasonable control system by these processes on state and regional levels in Ukraine are investigated in the conditions of globalization, regionalization, innovative development and postindustrial transformation, social oriented of national economy. The author determined strategic aims of development management of spatial system of services and the mechanisms of their achievement are specified on macro-, mezo- and local levels. Considerable attention is spared to approaches of improvement of spatial planning system which determined as fundamental mechanism of providing of efficiency and balanced development of spatial system of services. 
services, spatial system of services, management of development of spatial system of services 



Citations



Malska, M. P., & Khudo, V. V. (2007). Turystychnyy biznes: teoriya ta praktyka [Tourism business: theory and practice]. Kyiv: Center for educational literature. [in Ukrainian]. {re2020.03.109.006}

Malska, M. P., & Pandyak, I. H. (2012). Hotel’nyy biznes: teoriya ta praktyka [Hotel business: theory and practice]: Textbook. 2nd ed., revised and ext. Kyiv: Center for educational literature. [in Ukrainian]. {re2020.03.109.008}

Malska, M. P., Khudo, V. V., & Tsybukh, V. I. (2004). Osnovy turystychnoho biznesu [Fundamentals of Tourism Business]: Manual. Kyiv: Center for Educational Literature. [in Ukrainian]. {re2020.04.050.006}

Malska, M. P., Rutynskyy, M. Y., & Pankiv, N. M. (2008). Turyzm u mizhnarodnomu i natsional’nomu vymirah. Istoriya i suchasnist’ [Tourism in international and national dimensions. History and Nowadays]. Lviv: Ivan Franko LNU Publishing Center. [in Ukrainian]. {re2022.02.017.025}

Malska, M. P. (2008). Mizhnarodnyy turyzm i sfera posluh [International tourism and the sphere of services]. Kyiv: Knowledge. [in Ukrainian]. {re2023.02.072.005}


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