The article identifies the main directions of pharmaceutical market regulation in modern conditions as it is influenced by many endogenous and exogenous factors: health, living standards, effective demand, and regional disparities. This is due to the fact that in the conditions of market development, the most significant transformations take place in the social and labor sphere, in particular in the sphere of health care. The main purpose of the article is to study the state and trends of the pharmaceutical market and find ways to regulate it in the context of social security. Systematization of literature sources and approaches to solving the problem of pharmaceutical market regulation in the context of social security shows that Ukrainian and foreign scholars have studied these issues, but in modern conditions, there is a need to find new directions of pharmaceutical market regulation for optimal social security. The research of this issue was carried out in the following logical sequence: determination of results, formation of main tasks, directions of research of the state of the pharmaceutical market, analysis of directions of regulation of the pharmaceutical market in the context of social security. The methodological tools of the study include the system of economic laws, concepts and categories, the fundamental provisions of modern economic theory and applied economics, and statistics. The general methodological basis of the research includes the abstract-logical complex approach and methods of analysis and synthesis. The indicators of the implementation of the state program “Affordable Medicines” constitute the object of the study as they contribute to the search for ways to regulate the pharmaceutical market in the context of social security. 

pharmaceutical market, social security, market demonopolization, reimbursement of medicine costs, co-financing, state auction, trade in medicines