Comprehensive assessment of the tourism and recreation capacity is an important prerequisite for optimizing the spatial and economic organization of regional tourism and recreation systems as well as for strategic planning of tourism and recreation on the national and regional scales. The purpose of the article is to assess the development capacity of the tourism and recreation industry and the efficiency of its use in the economy of Ukrainian regions. The analysis of factors influencing the formation of the capacity of the tourism and recreation industry in Ukrainian regions made it possible to group them into the following groups: natural-geographical, economic, socio-demographic, institutional, scientific, and technical. The paper outlines the main global trends in the development of the world market of tourist services, which determine the vector and opportunities for building the capacity of tourism and recreation in the regions of Ukraine given the criterion of strategic competitiveness and the goal of expanding development and integration of tourism industry on the international tourism market. The analysis of the dependencies of the main indicators of the tourism and recreation industry development in the regions of Ukraine for the period 2013-2018 pointed to the problem of inefficient use of transport infrastructure in increasing the potential of the tourism and recreation industry in the regions of Ukraine. Yet, the efficiency of the use of the tourism and recreation capacity was boosted by the volumes of capital investment in the tourism and recreation industry, as well as the volumes of foreign direct investment, which determines the feasibility of further state and local policies to support and stimulate both domestic and foreign investors in the development of tourism and recreation industry in Ukraine. The results of this study can be used in the formation of national, regional, and local strategies and programs for tourism and recreation, as they allow directing support and incentives to those factors that are more decisive in building the capacity of tourism and recreation in Ukraine. 

region, economy, tourist-recreational sphere, development potential, evaluation 

Development of tourism and hotel economy in Ukraine and efficient activity of enterprises in the domain substantially depend on the investment capacity of the whole country that is formed by various financial sources, including the attracted investment. Investment resources are one of the main components of resources maintenance of these economic sectors, yet it is worth mentioning that the investors in any crisis face the risks of investing in the business. Therefore, investment activity risks in tourism and hotel-restaurant business are very relevant today. The paper aims to research the investment activity in tourism and the hotel-restaurant business and to determine the main dangers and risks. The paper researches the investment activity in tourism and hotel-restaurant business. The existing range of intersectoral links in tourism and hotel-restaurant business is characterized. The advantages of investment activity in the domain both for the country’s economy and for the investor are outlined. The process of investment activity planning to provide the enterprise with the necessary investment resources to improve the efficiency of its investment activity in the future is explained. The complex analysis of investment risks is conducted. The investment activity risks in tourism and hotel-restaurant business are classified. The impact of investment risks on the development of tourism and hotel-restaurant business is determined. The paper emphasizes that high risks of investing that can lead to failing to receive the planned income or loss of invested funds are among the essential risks that restrain the growth of external funding sources of the investment activity. 

investment, risk, tourism, hotel-restaurant business, entrepreneurship 

The terms «financial literacy» and» financial education» are defined; the level of financial literacy in Ukraine and abroad is estimated; the ways of its level improvement in Ukraine through the implementation of the main provisions of the strategy and targeted programs of financial literacy are proposed. 

financial literacy, financial education, targeted programs