The article attempts to build methodology of the regional human potential quality. The basic principles of social and regional economics and also the theory of consumption and energy paradigm are the theoretical basis of research. It is indicated that the human potential quality as a set of features of not used reserves of human resources should be studied by using a systematic and structured approach. This necessitates a separation of personal and active sections of the regional human potential quality, and in the personal context – the selection of separate levels of sociogenesis. It is determined that such levels are the human body, individuality, personality. Quality is formed on each of them and each next qualitative state of the system occurs in case when the processes on all levels are synchronized. It is emphasized that geostructural approach to the study of the regional human potential quality determines the need to consider this category under the consition of systematic involvement in its formation environment. This approach allows researchers to focus on regional features of setting energy in the human body, and to establish patterns of energy redistribution in the economic activity process and its concentration in the form of economic benefits. It is indicated that all the cycles of human development are accompanied by energy transfer processes. Within the personal approach the extensive sources concern the inflow of energy from outside, and intensive – the efficiency of its use. The inflow of energy from outside on the level of human body is provided by biological processes, where the main one is nutrition. The role of nutrition in the complex process of regional human potential quality formation within the energy paradigm development is proved in the article. In terms of apractice the importance of a balanced diet in shaping health as one of the key components of regional human potential quality is proved. The concept of energy balanced nutrition includes not only its composition in terms of nutrients and other components, but also compliance of diet with the way of person’s life, activity, and the content and type of work. It is established that the diet of the population of Ukraine in terms of its energy balance does not meet the needs of the human body to ensure the health, efficiency, physical activity and work, and requires complex regulation based on regional features. Public policy measures should be aimed primarily at growth of income in Ukraine. However, the development of state standards in food sector should concern not only the settlement of the balance between the energy content of the diet and the nature of work, but also regionalization of standards values, its implementation in society’s life practice. 

human potential quality, energy paradigm, the theory of consumption, personal approach, applicative approach, energy transfer, the energy content of the nutriton, balanced nutrition