Dairy cattle breeding is the leading animal husbandry sector that takes an essential share in the structure of gross agricultural output, provides access to nutritious food, and secures the continuous flow of funds for economic entities throughout a year. Meanwhile, a stable trend towards the reduction of cow number at agricultural enterprises and households, reduction of milk production and processing, and growing counterfeiting of dairy products has been observed lately. Therefore, the population tends to consume less milk and dairy products. Thus, there is a need to conduct research to determine the factors impacting the regional milk and dairy products market and the perspectives of its further development. The paper aims to determine the perspectives for further development of the regional milk and dairy products market. It stipulates the need to solve the following tasks: to analyze the production and sales of milk by agricultural enterprises and households and production and sales of dairy products; to determine the factors impacting the regional milk and dairy products market; to determine the ways for further development of the regional milk and dairy products market in Sumska oblast. The paper examines the actual condition of the milk and dairy products market in Sumska oblast. In particular, the production and sales of milk by agricultural enterprises and households and production and sales of dairy products are analyzed; the factors impacting the regional milk and dairy products market are determined; the perspectives for further development of the regional milk and dairy products market in Sumska oblast are suggested. 

milk market, dairy products market, Sumska oblast