The modern stage of economic development of the domestic consumer market, its new patterns and priorities, change of regulation and saturation factors, and transformation of the paradigm of resources and goods provision stipulate the need to improve all the components of its functioning mechanism with the mandatory use of marketing instruments. Therefore, the research of the consumer market condition and development trends as an important component of the general economic system becomes increasingly important. On the one hand, the current condition of most segments offering food and non-food products is considered as unstable and demonstrating negative tendencies related to a sharp decline of previously achieved volumes of supply and sales, reduction of the material basis for production and realization of high-quality goods, and substantial noncompliance with the needs of the population. On the other hand, the paces of innovative changes regarding the methods of production and realization of consumer goods that correspond to global standards, including the use of advanced marketing strategies and Internet resources, are high. The paper aims to substantiate the nature and reasonability of the use of the marketing approach in the system of organization of domestic market provision with consumer goods. Improvement of the quality of life by verification of the safety and quality of food is determined to be the major task of the consumer market regulation. The nature of marketing activity is proven to lie in the stimulation of demand and its forming, as well as stimulation of consumer goods production and creation of conditions for their quality and competitiveness maintenance. The tasks of the marketing activity in the system of organization of domestic market provision with consumer goods are directed at the qualitative meeting of consumer needs of the population by the use of various marketing technologies and approaches. Marketing approaches to the organization of the domestic market provision with consumer goods are outlined. Marketing methods of analysis and determining of production volumes and consumers’ needs on the domestic consumer market are defined. 

brand, domestic market, the Internet, marketing, advertising, social networks, consumer goods 

Modern tendencies of internal consumer market development in Ukraine are defined taking into account the financial and economic crisis (2008-2009), unstable social and political situation in the country (2013-2014), swift national currency devaluation and strong dependence on imports. The retail turnover volume indices of Ukrainian enterprises and the dynamics of retail turnover are analyzed, in particular for food and non-food items. The ways to promote activation of internal consumer market development in Ukraine are suggested. 

internal consumer market, non-food items, food items, goods turnover, financial and economic crisis 

Nowadays the sphere of culture is an important component of human capacity reproduction and development, which corresponds to the requirements of innovative economy and priority objectives of Ukrainian society modernization. The research of cultural sphere development in the context of sectoral decentralization stipulates outlining of major problems and risks that emerge in its course and implementation of the directions of its structural reforming and in terms of financial maintenance. Indeed, the efficiency of the tasks assigned to cultural institutions depends on stability and consistency of cultural policy, as well as integral funding. Unfortunately the level of funding of cultural institutions, which play important role in forming of development capacity of a regions and a country at a whole remains to be very low. Therefore, financial component of cultural sphere development is the guarantee of comprehensive development and strengthening of cultural institutions’ independence and improvement of the quality of serviced provided by them. It also destabilizes the threats and challenges that emerge nowadays in cultural sphere in the course of forming of combined territorial communities.
The article aims to define the major directions of cultural sphere reforming at local, regional and state levels under the conditions of sectoral decentralization.
The cultural sphere network (libraries and clubs) across regions in rural and urban territories is defined. The level of clubs’ and libraries’ sufficiency in rural and urban territories is determined. Main problems and risks of cultural sphere decentralization are outlined. The ways of state funding decentralization in cultural sphere are found. Major reasons of poor attraction of private funding sources into the development of cultural sphere are characterized. Main non-public sources of cultural sphere funding at local and state levels are defined. Major directions of cultural sphere reforming under the conditions of sectoral decentralization are suggested. 

funding sources, cultural institutions, combined territorial communities, sectoral decentralization, cultural sphere 

During the last 25 years we’ve been the witnesses of explosive consumer market transformation. Reforming of its segments and emergence of competition led to the development of new trade forms and methods, public catering and consumer services and to the change of established principles and methods of enterprises management in the sphere. This sector of state economy develops rapidly along with the growth of internal and external investment inflows. Therefore, the research of consumer market is of utmost importance nowadays.
The article aims to outline conceptual basics of functioning of regional consumer goods market and to suggest its development directions on this basis.
The differences between the notions «consumer market» and «consumer goods market» are outlined. The nature of the notion «regional consumer goods market» is defined. The fact that functioning and development of regional consumer goods market has to be grounded on certain system of tasks, functions and methodological principles that resemble its major regular patterns is proved. The aim of consumer goods market functioning is defined as the maintenance of the opportunity of accessible by prices and other purchase terms meeting the needs of various social classes of population for consumer goods according to their purchase power. Major characteristics of regional consumer goods market are generalized. It is proved that saturation and capacity of consumer goods market depends on the efficiency of social and economic activity in the region, i.e. the higher the capacity, the more goods are produced and the higher are the wages and final consumption. The directions of development and organization of regional consumer goods market are suggested as following: creation of economic mechanism that maintains efficient interaction of regional consumer goods market entities and regional authorities; selection of organizational and economic forms of wholesale and retail trade, financial-credit and aftersale service, and organizational-legal forms of trade and economy intraregional and interregional links; forming of regional markets system on the basis of orientation at priority maintenance of consumers’ interests; selection of efficient channels of goods traffic and forms of spatial organization of consumer goods market for various types of regions; rationalization of trade and economic processes, goods, monetary and information flows and development of region’s market infrastructure. The fact that system and complex approach is necessary in order to implement defined directions of regional consumer goods market development. This system approach should be implemented in economic, social and organizational and legal fields. 

In a worsening political and economic conflict with Russia and geopolitical changes on a global scale poses some new challenges and tasks associated with maintaining relations with its main strategic partners and at the same time promoting and strengthening positions of our state on international arena. In this context, particular importance is the structural definition of the priorities of foreign economic activity of the regions of Ukraine in the light of geopolitical configurations that currently are formed brightly in the global economic space and which, in turn, will play a key role in developing the international policies of the new time.
The economic and political situation in Ukraine at the present time, revolutionary and military events of recent years, caused dynamic changes in the overall structure of the state economy, and in particular in the sphere of foreign economic activity of regions. Thus, the share of export in GDP of Ukraine is more than 50%, therefore, how pattern develops foreign economic activity of regions depends on the fate of the state’s economy in general.
The aim of the article is evaluation of structural features of the modern condition of foreign economic activity of regions of Ukraine in conditions of Russian aggression and the identification of trends in the development of their foreign economic relations.
In the article the author are analyzed the features of development of foreign economic activity of the regions in Ukraine for the period 2013-2015 and impacted the evaluation of the military aggression of Russia on the development of their foreign trade. During the study period it is revealed that the export potential of regions of Ukraine losing its position, which, in turn, directly leads to a fall in its GDP. At the same time, there are bright changes in the spatial structure of export of Ukraine, namely the reorientation of the export vector of its regions and the change of markets with the usual new. The statistics today reflect the new reality of foreign trade, which is formed in the regions of Ukraine. There have been changes in the areas of foreign trade policy of regions of Ukraine, namely from the countries-members of the CIS to the EU and other countries of the world. In foreign trade turnover of regions of Ukraine, the share of the countries-EU members has increased in 2015 from 26% to 31,8%.
On the background of the general decline of Ukrainian exports, it is revealed that notable falling for 2013-2015 were also imports. Drop import of most goods and services was observed as from Russia from the countries-EU members. The imports of goods decreased exclusively in all regions of Ukraine, and the fall ranged from 1,3% in Poltava to 47,7 % in Donetsk regions.
The factors that influenced the decline of foreign economic activity in all regions of Ukraine are researched and analyzed. Due to changes in structural proportions in foreign trade of the regions of Ukraine defined the main problems of development of their economic relations. As a result of the analysis recommendations to overcome the identified problems and regulation of structural imbalances in development of foreign economic activity of Ukrainian regions are proposed. 

export, foreign economic activities, free trade area, import, regions of Ukraine 

Development of Ukraine’s regions economy is characterized by the dynamics of external surrounding as well as the increase of its uncertainty level. Distinct anti-crisis structural policy of a region is the basis for solution of many regional economic and social systems’ problems. In the same time, the signed Agreement on association between Ukraine and EU is the strategic benchmark for structural reforms in the Ukraine’s economy. It defines the qualitatively new relations layout between Ukraine and countries-EU members on the principles of political association and economic integration. Starting with January 1, 2016 economic part of the Agreement comes into force. Therefore, the comprehensive free trade zone between Ukraine na EU stipulated by the Agreement will considerably move Ukraine’s economy closer to the economic system of European Union on the basis of mutual liberalization, primarily in terms of goods, capital and services movement increase, harmonization of approaches and principles the regional branch policies and economic and commercial activity management systems are built on. The article aims to research and analyze structural changes in the economy of Ukraine’s regions and to outline basic elements of structural changes in terms of signing the Agreement on association between Ukraine and EU and its successful implementation. The article estimates structural changes of regions’ economy in terms of signing the Agreement on association between Ukraine and EU. The major problems of regions’ economy structure development are outlined the ways of successful process of the Agreement provisions implementation are proposed, in particular structural reconstruction of regions’ industry and modernization of production on the basis of new technologies, change of proportions in economic activity types of regions, forming of optimal economy territorial structure, restructuring of agrarian sector of regions’ economy, increase of inter-production demand on the products of innovative and investment nature in regions, increase of innovative activity share of small enterprises in the regions, increase of regions’ investment activity and decrease of regional investment disproportions, etc. It is mentioned that in order to conduct positive structural transformations in the economy of Ukraine’s regions, including their adaptation to basic norms of EU functioning, the fundamental changes of economic development priorities of the country in terms of transition from raw materials orientation to innovative type of regions’ economy development are of utmost importance. The available resources (financial, material, organizational, human and humanitarian, etc) to conduct necessary transformations, their sources of origin and mobilization mechanisms should be distinctly defined. Also it should be taken into consideration that successful structural changes in the economy can take place only through significant increase of investment share (over 30% of GDP) due to activation of both internal private and foreign investment. In Ukraine in 2014 the share was less than 15%, testifying to the «wash out» of investment potential and economic renovation potential. In the same time, successfulness of economic measures implementation, stipulated by the Association Agreement, considerably depends on the quality of political authorities’ decisions, including the state apparatus efficiency and extirpation of corruption. On this the aspects will bring Ukrainian economy closer to basic norms of EU functioning. 

economy structure, regional structural policy, industry, investment, innovations, Agreement on association between Ukraine and EU, European integration processes 

Structural changes in Ivano-Frankivsk Region are analyzed and priorities of structural correction of the economy in the region are defined. Strategic goals of regional structural policy are outlined as following: sustainable economy development; tourism and recreational sphere development; rural territories development; human capital development. Structural changes in the economy of the region are evaluated by the types of economic activity and in terms of various industry branches. The fact that priority projects of the region should be directed at the development of transport infrastructure and improvement of the region’s accessibility is proven. Attraction of large investment and creation of new job places should be the direct result of investment activity improvement in the region. The conducted analysis of region’s industrial potential reveals basic problems in the economic sphere of the region: significant disproportions in favor of electric power, chemical and oil industries; rapid decrease of chemical branch and, relevantly, fall of job places number; major share of industrial enterprises in the region belong to 3-4 technological modes, that means they are low-productive, energy-intensive and ecologically harmful; gradual steady diminishing of real economy sector share; unacceptably poor share of branches with high added value. It is defined that in order to avoid the threats brought by the abovementioned problems it is necessary to seriously alter the economic profile of the region in favor of development of technology-intensive economy sectors with high added value, to increase the processing depth in processing industry, primarily in timber and food industries, to level the territorial disparities and to increase the export production volumes, etc.

The fact that implementation of operational goals is very important in achieving the strategic goal of regional structural policy is discovered. The problems of Ivano-Frankivsk Region development are outlined. The ways of removing the detected misbalances in the economy of the region are proposed on the basis of achievement of regional structural policy strategic goals. It is proved that implementation of regional structural policy goals allows turning Ivano-Frankivsk Region into the cultural, touristic and recreational centre of Ukraine open to cooperation, the self-existent region, where the European values are combined with time-honored traditions, and region of innovative economy with comfortable and safe living environment and high level of social and spiritual life. 

investment, innovations, Ivano-Frankivsk Region, operational goals, industry, economy sectors, strategic goals, structural regional policy 

In paper was determined that the for resolving of conflicts in the modern economy special coordination mechanism is needed that would provide the necessary protection and realization of economic interests of all economic subjects as well as sustainable and effective social and economic development of the regions and the state as a whole. Was established that the purpose of regional structural policy is to create conditions for successful entry into the market of all interested entities on the basis of territorial and economic specificity of the region, strategic areas of development of country. It was found that the strategic objectives of regional structural policy are: identification of regional advantages of economic and social development that should be considered when implementing innovative, investment and foreign economic policy; formation of a stable economic system that provides innovative, competitive economy of the region; implementation of regional programs in terms of mutual participation of private investors and public investment; definition of the system of effective instruments of formation of a stable economic system of the region. Programs of realization of regional and structural policy are generalized and structural policy implementation mechanism of regional structural policy is built. Instruments of realization of regional structural policy are determined. It is shown that the basis of of the totality of social and economic relations, the priority of the economic system development and maintenance of stability factor is an effective structural regional policy. It is established that the successful implementation mechanism of the regional structural policy is provided on the basis of targeted and strategic development management of region, that presupposes the existence of different tools for modernization and development of the economic system. The mechanism of realization of regional structural policy is a system of management interactions of regional authorities and business environment that determine the formation of a competitive economy based on complex tools (instruments) and actions (programs), based on the strategic goals and objectives, and alignment tools and programs and further monitoring of realization of regional structural policy that provides feedback to the system. The main distinguishing feature of the proposed mechanism is consolidation of funds and actions of all levels of management and business environment, hat accumulate the implementation of the law of synergy that allows for the most efficient, balanced, innovative economy in the interests of complex development of the territory. The mechanism is implemented through a set of different tools (tax instruments, budget (transfer), price (tariff), investment tools, innovative, monetary, institutional, legal and environmental instruments) to ensure compliance of regional structural policy. We believe that the most appropriate is to use tools of implementation of structural policy in the region, the role and importance of which at certain stages of the modernization of the economy can change significantly. 

mechanism, potential of region, programs of regional structural policy, regional structural policy, strategic management 

The essence of the concept of “state structural policy” is considered. The role of structural policy is outlined. The main directions of the state structural politics which development affects the economic growth and increase of the national competitiveness at the global level are identified. Priorities of the industrial, investment and innovation policies in the state structural policy are substantiated. Stages of the state structural policy during the innovation policy formation are distinguished. Deterrents for the main directions of structural policy implementation are identified. The measures to eliminate these factors are proposed. 

state, innovation, infrastructure, industry, structural politics 

The importance of analysis of provision of waste as secondary raw material for the production of solid biofuels woodworking enterprises as a tool capable of influencing on management decision making aimed at improving the efficiency use of raw materials is grounded. The influence of insufficient provision of wood wastes as a secondary raw material for the manufacture of products, causes of its occurance and consequences for the woodworking enterprises is revealed. The methodic of analysis conducting, taking into account the branch specifics, is described. 

economic analysis, planning, waste as secondary raw materials, woodworking enterprises, solid biofuel 

The analysis of development of the domestic market of the forestry complex production of Ukraine is conducted both in the country and by its regions over the correspondence of domestic market to the economy development tendencies. Methodical approach to analysis of the domestic market of the forestry complex production is developed encompassing the author’s use of the methodics of calculation of the domestic market of production of the forestry complex and consisting of four research stages: determination and substantiation of the objective and goals of evaluation and analysis; calculation of the volume of domestic market and domestic market of forestry complex production; evaluation of development of domestic market of forestry complex production; comparison and generalization of obtained results and detection of basic problems of development of domestic market of forestry complex production. Directions of strengthening of forestry complex production competitiveness at domestic market on the basis of cluster strategy development are proposed. The possibility of forestry complex cluster creation in Zhytomyr, Rivne, Chernihiv, Lviv, Ivano-Frankivsk and Volyn regions of Ukraine is considered. 

domestic market, export, import, cluster, competitive ability, forestry complex