Scientific and practical journal
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Regional Economy
   



Danylenko-Kulchytska (Kulchytska) Viktoriya Anatoliyivna



Danylenko-Kulchytska (Kulchytska) Viktoriya Anatoliyivna

Ph.D. of Economics, Associate Professor

Associate Professor of the Department of management of the Western Ukrainian National University

Contacts: v.danylenko@tneu.edu.ua

Webpages:



Publications



Repository of Institute of Regional Research Kulchytska, V. A. (2008). Vplyv protsesiv kontsentratsiyi drukovanykh zasobiv masovoyi informatsiyi na efektyvnist' yikh reklamnoyi diyal'nosti [Influence of Processes of Concentration of Printing Mass Media on Efficiency of their Promotion]. Rehional'na ekonomika - Regional Economy, 50(4), 228-236. [in Ukrainian]. 

The processes of concentration of printing mass media are examined in the article. Influence of the given processes on efficiency of publicity activity of printing mass media is analyzed. The criteria of efficiency of promotion are determined. 
concentration of mass media, efficiency, criteria of efficiency, promotion, printing mass media 



Citations



Danylenko-Kulchytska, V. A. (2020). Vplyv pandemiyi COVID-19 na turystychnyy rynok svitu ta Ukrayiny [The impact of the COVID-19 pandemic on the world’s and Ukrainian tourist market]. Prychornomors'ki ekonomichni studiyi – Black Sea economic studies, 58-1, 120-124. DOI: https://doi.org/10.32843/bses.58-20 [in Ukrainian]. {re2023.02.125.004}


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