The article provides an express analysis of the state of the construction industry in Ukraine, identifying characteristic trends in investment in the residential construction sector at the regional level and identifying problems, potential, and prospects for the formation of a corresponding market. It justifies the need to form a housing construction market at the regional level based on increasing its investment attractiveness and improving the relationships between participants in the investment process. A SWOT analysis of the prospects for the development of the construction industry in Ukraine at the regional level has been carried out, and proposals have been developed to improve the effectiveness of local government bodies in attracting public investment for the implementation of housing construction programs. The role of international support for both the national economy as a whole and the construction industry and housing construction sector in the implementation of restoration and development programs and projects has been demonstrated with specific examples. 

housing construction, investment, regional development, local self-government, public investment