Objective. To define the essence of the behavioral imperative as a key principle for stimulating technological development in Ukraine, with an emphasis on consumer behavior, digital interaction practices and effective marketing approaches.
Methodology. The article employs methods of retrospective and systemic analysis, statistical methods, methods of induction and deduction, logical generalization, content analysis, and comparative analysis.
Results. Based on an analysis of international ranking studies, it is demonstrated that in recent years Ukraine has established itself as a full-fledged participant in the global technological landscape, ranking among the top 10 countries worldwide for IT sector competitiveness (7th place) and among the top 5 for the level of professionalism of IT specialists. It has been established that the leading trend in technological development is the creation of new goods and products with more advanced properties, enabling people to solve new problems and meet ever-growing needs. Using classical theoretical principles of behavioral economics, the main aspects of the interaction between the behavioral imperative and technological development are explored through behavioral tools such as technology adoption, digital ‘nudges’; the economics of human attention; the epistemic turn; and the behavioral dimension. It is demonstrated that the behavioral imperative in contemporary technological development acts as a link between human psychology and digital tools, enabling the creation of products that account for users’ irrationality.
Originality. The paper substantiates and elaborates on the proposition that the behavioral imperative must be taken into account to a significant extent in the formulation and implementation of state technology policies through methods based on psychology and behavioral analysis to stimulate innovation, the adoption of new technologies and the enhancement of competitiveness.
Practical value. The research findings can be utilized in the formulation of state policy on technological development and digital transformation, the development of strategies to stimulate the adoption of innovations and cutting-edge technologies, and the refinement of marketing approaches to the promotion of digital products and services. 

behavioral economics, behavioral imperative, technologies, technological development, behavioral tools 

The article provides an express analysis of the state of the construction industry in Ukraine, identifying characteristic trends in investment in the residential construction sector at the regional level and identifying problems, potential, and prospects for the formation of a corresponding market. It justifies the need to form a housing construction market at the regional level based on increasing its investment attractiveness and improving the relationships between participants in the investment process. A SWOT analysis of the prospects for the development of the construction industry in Ukraine at the regional level has been carried out, and proposals have been developed to improve the effectiveness of local government bodies in attracting public investment for the implementation of housing construction programs. The role of international support for both the national economy as a whole and the construction industry and housing construction sector in the implementation of restoration and development programs and projects has been demonstrated with specific examples. 

housing construction, investment, regional development, local self-government, public investment