In contemporary market economy conditions, effective management of financial flows within an enterprise’s logistical system becomes crucial for enhancing overall efficiency, processing speed of orders, and execution of investment projects. The rise of e-commerce and digitalization introduces new demands for the speed and quality of goods delivery, necessitating the integration of advanced technological solutions into logistical processes. Research analysis in this field highlights the need for deeper theoretical understanding of financial logistics, as well as the importance of developing and implementing effective mechanisms to manage financial flows to optimize logistical operations. The article emphasizes the strategic significance of integrated management of financial, material, and informational resources, enabling a comprehensive approach to addressing the challenges of logistical and financial management in a multi-dimensional business environment. This analysis underscores the importance of financial flows in managing enterprise logistical processes, identifying key challenges and prospects associated with digitalization and the growth of e-commerce. It characterizes the strategic importance of integrating financial flows with core logistical operations as a critical aspect for ensuring business efficiency and responsiveness. Special attention is given to the development and implementation of effective mechanisms for optimizing the management of these flows, enhancing the competitiveness of enterprises in complex market conditions. The article proposes a set of methods and tools for optimizing the management of financial flows in enterprise logistics. An integrated approach is suggested, incorporating process digitalization, refinement of pricing strategies, and utilization of modern information technologies for more effective planning, control, and analysis of financial flows. It also recommends expanding cooperation with trading agents and optimizing logistical routes to increase delivery speeds, responding to the growing needs of the e-commerce market. 

logistics, logistical flows, logistical activities, finance, financial flows, digitalization, e-commerce, enterprises, management