Scientific and practical journal
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Regional Economy
   



Kuchay Oksana Vasylivna



Kuchay Oksana Vasylivna

Ph.D. of Economics

Deputy Dean, Associate Professor of the Faculty of Tourism, Hotel and Restaurant Business of the Kyiv University of Tourism, Economics and Law



Publications



Repository of Institute of Regional Research UDC 17.022.1:338.48(477-25)
Kuchay, O. V. (2014). Umovy ta shlyakhy formuvannya imidzhu Kyyeva yak yevropeys'koho kul'turno-istorychnoho tsentru [Conditions and ways of forming of image of Kyiv as a European cultural and historical center]. Rehional'na ekonomika - Regional Economy, 71(1), 149-157. [in Ukrainian].

Sources: 17


The tourist image of Kyiv as a European cultural center are examined in the article. The ways of creating a positive image of the city and improving the conditions are analysed in the context of the development of tourism industry. Principles for the increasing popularity of Kyiv among foreign tourists are offered. 
tourism, tourist image of the region, brand, Kyiv, development of tourism 


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