In today’s tourism market, it is necessary to consider the efficiency of using the cluster approach to the development of tourism industries at the regional level. While the concept of territorial community development usually includes missions, goals, and a general vision, the purpose of the concept, i.e. the strategic activity direction of the management object, is not always defined. This may lead to insufficient attention to the use of the cluster approach in the tourism industry, which may prevent the maximum use of the region’s tourism development capacity. Thus, the definition of the concept of territorial community development with the inclusion of the cluster approach is becoming an urgent problem that needs to be researched and addressed. The article aims to examine the nature and features of the cluster approach to the management of the tourism industry. The authors address the topical issue of implementing a cluster approach to the development of tourism industries at the regional level. Analysis of recent studies reveals that it is necessary to study the concept of clustering in more detail in the context of the tourism industry, as it can help optimize resources and increase tourist flow. Further research suggests applying the theoretical foundations of the cluster approach to determine strategies for the development of tourist regions. The article emphasizes the importance of forming clusters that include different components of the tourism industry and preparing regional strategies that integrate clusters into the overall development plan. Based on the analysis of modern scientific sources and studies, the capacity and challenges of applying the cluster approach in the management of tourism industries are revealed. Another important aspect of the study is the identification of the main stages of cluster formation and evaluation of their efficiency in the context of global tourism development trends. The article contributes to a deeper understanding of the mechanisms for optimizing the tourism industry through clustering, which is of great importance for the strategic development of tourism at the local and national levels. 

development of clusters, innovation potential, management, tourism sphere, regional development, strategy, strategic planning, competitive advantages 

The article examines the topical issue of the development of the tourism industry in territorial communities, i.e. the impact of the external environment and the dependence of the development of the tourism sector of the economy on the system of macroeconomic factors which are not directly formed and controlled by territorial communities, despite being an integral element of their management. The authors outline the approaches to the application of PESTLE analysis as the strategic management tool, which makes it possible to analyze the external environment of influence on the development and functioning of tourism in communities, which does not exist outside the integration with other sectors of the economy and markets. The author emphasizes the definition of consumer values in tourism, which is the main goal for a tourist, a visitor to the territory, and a traveler when receiving certain services, which imply obtaining certain sensations: pleasure, emotions, cognition, comfort, health improvement, rest, etc. The article defines certain steps of the PESTLE analysis, which can be used in communities to prepare strategic planning. The authors reveal that when conducting a PESTLE analysis, it is necessary to try not only to describe and evaluate existing external factors but also to predict their changes for 3-5 years. It is necessary to identify the factors that can directly influence the development of the territorial community, the growth of its economic potential, and the preservation of the environment, and systematize them according to their importance for the achievement of the strategic goal. It remains important to predict and minimize possible risks and threats that occur/will occur during the functioning of the complex of tourist capacity of communities – tourist facilities, tourism industry enterprises, infrastructure, and communications. 

PESTLE analysis, external environment, tourism, factors of influence, consumer values