Baluk, N. R. (2009). Modelyuvannya pokaznykiv strakhovoyi kul'tury spozhyvachiv [The modeling of Indexes of Insurance Culture of Consumers]. Rehional'na ekonomika - Regional Economy, 54(4), 246 p. [in Ukrainian].

Authors

Resume

Modern approaches to the interpretation of concept «insurance culture» have been determined, the necessity of modeling of indexes of insurance culture of consumers has been proved. Possibilities of the high-quality, mediated and quantitative measuring of indexes of insurance culture of consumers have been characterized. Component elements and indexes of insurance culture of consumers have been separated. The results of the conducted sociological research are given in the form of questionnaire survey of actual and potential consumers of insurance services of the Western Region, on the basis of which the calculation of value of insurance culture and its separate constituents is offered. By the modeling design and quantitative evaluation of separate indexes of insurance culture of consumers they are incorporated in the integral coefficient of insurance culture.

Keywords:

insurance culture, consumers, modeling, indexes