Mazur, O. Ye. (2010). Klasyfikatsiya faktoriv tsinoutvorennya i metody yikh analizu [Classification of Pricing Factors and Methods of its Analysis]. Rehional'na ekonomika - Regional Economy, 56(2), 55-62. [in Ukrainian].

Authors

Resume

The systematization of pricing factors, which are classified into five the most important groups is given. The approach to the factors’ structuring on the basis of situational analysis of business environment is offered. Three variants of situational analysis of pricing factors, which can be used by Ukrainian enterprises within the strategy of costs reduction during an economic crisis are considered. Clear scientific and methodical guidelines in researching and analysis of pricing factors allows raising of the general effectiveness of pricing process due to speeding up the phase of choosing and researching of the most important factors without application of too difficult methods.

Keywords:

price, pricing process, pricing factors, situational analysis