UDC 338.48; JEL 338.48
Oleksyuk, H. V., & Slipetskyy, M. I. (2023). Osoblyvosti upravlinnya turystychnoyu sferoyu na osnovi PESTLE-analizu [Features of tourism management based on PESTLE analysis]. Rehional'na ekonomika - Regional Economy, 108 (2), 125-137. DOI: https://doi.org/10.36818/1562-0905-2023-2-13 [in Ukrainian].
Sources: 15

Authors



Oleksyuk Hanna Vasylivna

Ph.D. of Economics, Associate Professor

Associate Professor of the Department of economics and marketing of the Academic institute of entrepreneurship and advanced technologies of the Lviv Polytechnic National University

Contacts: h_oleksyk@ukr.net

Webpages:

Slipetskyy Marko Ihorovych

Postgraduate of the Department of public governance and administration of the Vasyl Stefanyk Precarpathian National University

Contacts: marko.slipetskyi@gmail.com

Webpages:

Resume

The article examines the topical issue of the development of the tourism industry in territorial communities, i.e. the impact of the external environment and the dependence of the development of the tourism sector of the economy on the system of macroeconomic factors which are not directly formed and controlled by territorial communities, despite being an integral element of their management. The authors outline the approaches to the application of PESTLE analysis as the strategic management tool, which makes it possible to analyze the external environment of influence on the development and functioning of tourism in communities, which does not exist outside the integration with other sectors of the economy and markets. The author emphasizes the definition of consumer values in tourism, which is the main goal for a tourist, a visitor to the territory, and a traveler when receiving certain services, which imply obtaining certain sensations: pleasure, emotions, cognition, comfort, health improvement, rest, etc. The article defines certain steps of the PESTLE analysis, which can be used in communities to prepare strategic planning. The authors reveal that when conducting a PESTLE analysis, it is necessary to try not only to describe and evaluate existing external factors but also to predict their changes for 3-5 years. It is necessary to identify the factors that can directly influence the development of the territorial community, the growth of its economic potential, and the preservation of the environment, and systematize them according to their importance for the achievement of the strategic goal. It remains important to predict and minimize possible risks and threats that occur/will occur during the functioning of the complex of tourist capacity of communities – tourist facilities, tourism industry enterprises, infrastructure, and communications.

Keywords:

PESTLE analysis, external environment, tourism, factors of influence, consumer values

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