Based on the statistical data for activities of business entities, the specifics of functioning, current state and main problems of the wholesale enterprises in a region were investigated. The main problems are: reduction of the number of wholesale enterprises in regions of Ukraine, deterioration of economic performance (loss, debt growth, depreciation of warehouse space), lack of further development strategy, etc. In order to understand the operational processes of functioning and ensure the further development of the wholesale enterprises in a region, the essence of concepts of «reengineering», «business process» and «optimization of operational activities» was considered. Taking into account the practical activity of wholesale enterprises in a region, the key directions of business processes optimization were identified, in particular, improvement of the technical-technological structure, formation effective personnel policy, improvement of the trade-logistics service, information provision of operational activity, improvement of interconnections with consumers at the market. In order to optimize the business processes of wholesale enterprises in a region, an appropriate scheme with the use of reengineering was proposed. A key aspect here is the ranking of business processes at the wholesale enterprises region, use of reverse monitoring, development of business process optimization models and the formation of organizational-economic and information support systems. Perspective ways of reengineering development for business processes in the context of ensuring the efficiency of wholesale enterprises’ operation in a region are suggested. 

reengineering, business processes, wholesale enterprises, optimization, region 

In terms of competition there is a need to ensure the development of the regional consumer market and businesses. The largest shares of the regional consumer market are occupied by trade enterprises and they ensure its stable operation. In order to further develop the regional consumer market it is necessary to investigate the socio-economic status areas of the country and the factors affecting changes in dynamics. Trade enterprises are part of infrastructure of the regional consumer market and ensure its stable functioning. The aim of the study is to determine the importance of specific features and characteristics of operation of the regional consumer market, to study the structure of the regional consumer market, to economically diagnose the regional consumer market by assessing the economic activities of trade enterprises, to propose a typology of regional consumer market, to justify the directions of the regional consumer market and trade enterprises. The author uses complex methods to determine the prospects of regional consumer market and economic diagnostic tools to assess the economic indicators of trade enterprises. The specific features of the regional consumer market that distinguishes it from other economic systems are determined. Features of operation of the regional consumer market in the current economic relations are outlined. The structures of the regional consumer market are investigated. Economic diagnosis of the regional consumer market through economic evaluation of trade enterprises is conducted. It was established that the regional consumer market should be further development through a combination of a favorable competitive environment management, effective functioning of trade enterprises, stable dynamics of socio-economic indicators of Ukraine’s regions and infrastructure market development. A typology of regional consumer market factors to ensure its development and efficiency of the trade enterprises is determined. The directions of the regional consumer market and trade enterprises development in a competitive environment by elaborating economic development strategy, the combination of the economic potential suppliers and trade enterprises and forming effective relationships between local producers and trade enterprises are defined. 

regional consumer market, trade enterprises, sales network, wholesale and retail commodity circulation, solvent demand, development, efficiency, strategy