Scientific and practical journal
УКР   ENG
Regional Economy
   



Cherdantseva Iryna Hennadiyivna



Cherdantseva Iryna Hennadiyivna

Ph.D. of Economics, Associate Professor

Associate Professor of the Department of marketing of the Faculty of Economics of the Yuriy Fedkovych Chernivtsi National University

Contacts: iracv@ukr.net, mmix.cv@gmail.com, ilar@vega.cv.ua

Webpages:



Coauthors



Budnikevych Iryna Mykhaylivna



Publications



Repository of Institute of Regional Research Budnikevych, I. M., & Cherdantseva, I. G. (2009). Pryntsypy pobudovy marketynhovoyi diyal'nosti turystychnykh firm rehionu (na prykladi pidpryyemstv Chernivets'koyi oblasti) [Principles of Construction of Marketing Activity of Tourist Firms of the Region (by the Example of Enterprises of the Chernivtsi Region)]. Rehional'na ekonomika - Regional Economy, 51(1), 272 p. [in Ukrainian]. 

The features of development of marketing strategies are examined in the tourist sphere of the region on the basis of the use of method of SWOT-analysis. 
marketing strategy, tourist sphere, SWOT-analysis 


Веб-майстер П. Попадюк