In the article the issues of entrepreneurial activity conducting are investigated, in particular, the analysis of its reliability. The topicality of this issue is determined by the current special role of entrepreneurship in forming of the financial, economic and social development indicators of both the state as a whole and of its individual regions. The generalized analysis of the main statistical indicators of enterprises in Ukraine and Lviv oblast was performed for 2010 and 2016, and it showed that small and medium entrepreneurship is dominant in it.
Reliability of conducting business activity is one of the most important characteristics, therefore it is necessary to have an objective assessment of it. The author’s study of reliability as the ability of objects (processes) to maintain the necessary properties for a long period of time has shown that it is not sufficiently studied in relation to economic systems, and especially at the macro level – the level of region or of state.
In the paper the methodology for analyzing the reliability of entrepreneurial activity is proposed and tested on the example of statistics of small enterprises of Lviv region. The value of partial and integral index-coefficients of performance reliability estimation for the activity of small enterprises in Lviv region is received. The scale of assessing the degree of reliability of entrepreneurial activity is recommended, depending on the value of the reliability index. Conclusions regarding the directions of increasing the reliability of entrepreneurial activity at the regional level and the necessity of its analytical research are made. It is determined that the prospects of further investigation of this problem should concern certain types of activities, subjects of entrepreneurial activity, etc., using new qualitative methods of analysis and economic and mathematical methods. 

entrepreneurship, entrepreneurial activity, reliability, small enterprises, analysis 

In the scientific article the problem of modern publishing activity management at the regional level is considered. Its purpose is to assess the state of the current management system, the analysis of its results in the last few years and develop a set of measures for its improvement. The study was carried out using the methods of economic and statistical comparison, analysis and synthesis, generalizations. The result of the study highlighted the need to distinguish the publishing activity as separate structural component of publishing business and to develop specific measures to control it. The relevance of the problem is supported by the analysis of some indicators of publishing activity in Ukrainian regions, which tend to decrease.
The analysis of activity of regional authorities in the sphere of publishing business management showed that it is currently inefficient. Their plans include the measures for the development of book publishing and cover publishing business generally therefore mostly do not reflect changes in publishing activity. Poor attention is paid to newspapers and magazines production management and its other types.
As the result the study suggests the ways to improve the management of publishing activity at the regional level. In general, they cover copyright environment and publishing companies in the complex. In particular, they emphasize the support of the socially important publications, inclusive publications, personnel provision management and development of departmental publishing, studying the experience of other countries, amendments to legislation and more. Of course, these ways are not exhaustive, and further research into this problem stipulates expansion of their range and development of fundamental measures to improve the management of publishing at the regional level as a whole. 

publishing activity, publishing business, region, publishing production, analysis, management