The article deals with the study of current issues regarding the development of the modern education system in Ukraine. The process of defining and substantiating strategic prospects for the development of the personnel management system in educational institutions of Ukraine is complex, as it requires a comprehensive analysis of modern trends and various influencing factors. In order to substantiate the strategic perspectives of the development of the personnel management system in educational institutions of Ukraine, we have developed a comprehensive research methodology. The methodology for determining the strategic prospects for the development of the personnel management system in Ukraine’s educational institutions involves the implementation of a system of important tasks within 4 main stages. These 4 stages include 1) quantitative analysis of modern trends in the formation of educational institutions of various types; 2) comparative analysis of the qualitative characteristics of the formation of educational institutions of different types; 3) strategic analysis of trends in the development of educational institutions of Ukraine according to the methodology of the Boston Consulting Group; 4) determination of strategic prospects for the development of various educational institutions of Ukraine. According to the results of the quantitative analysis of trends in the development of educational institutions, it was established that over the past 10 years, ambiguous trends have been observed, in particular, regarding the decrease in the number of educational institutions and the demand for educational services of most educational institutions. A comparative analysis of the qualitative characteristics of the formation of educational institutions of different types showed that each of the above types of educational institutions has its strengths and weaknesses, its advantages and disadvantages of functioning. The results of the strategic analysis of the market of educational institutions in Ukraine based on the matrix of the Boston Consulting Group made it possible to divide all public and private educational institutions into 4 groups: «Dogs», «Problem children», «Stars», «Cash Cows». According to the results of the study, the strategic directions and priorities of the improvement and development of the personnel management system in the educational institutions of Ukraine at the current stage are substantiated. 

strategy, personnel management, management system, educational institutions, education systems 

Identification of the governmental policy priorities in education and its needs on the level of local communities enables the substantiation of advantages of the network approach to the regulation of educational institutions’ competitiveness. Since the network approach stipulates the creation of political, professional, labor resources, and international and functional networks of stakeholders in education, there can be informational, service-providing, problem-settling, and social responsibility-related functional networks. Taking into account the need for educational institutions’ transition to the activity-related paradigm of social institutes’ development increasingly relevant in force majeure (COVID-2019 pandemic, Russia-Ukraine war of 2022), the up-to-date practices of social responsibility in education, including in martial law, should be determined. Therefore, the governmental policy of the educational institutions’ competitiveness maintenance in Ukraine is a topical issue nowadays. The article aims to substantiate the priorities of implementation of the governmental policy in education in conditions of authorities’ decentralization and current events. The article develops theoretical and practical foundations for making and implementing the governmental policy of the educational institutions’ competitiveness maintenance. The identified features of introducing the publicity principle in administrative processes enable the substantiation of the need to involve educational institutions in systemic interaction with the institutions of power. The special role of educational institutions in the development of communities and opportunities for their cooperation with local governments is emphasized. Other dimensions and opportunities for interaction between educational institutions and businesses, science, social infrastructure, society, and the population are determined. A matrix of interaction priorities relevant for educational institutions in Ukraine is suggested. The advantages of the establishment of multifunctional educational centers are mentioned among the most sought-after priorities. The article focuses attention on the importance of civic engagement and media activity of educational institutions and integration of educational institutions and community development strategizing. 

educational institutions, competitiveness, governmental policy, decentralizaiton, martial law 

The development of a modern restaurant business depends to a large extent on the adaptation of the enterprises to the new conditions of management in market conditions. This process involves increasing the competitiveness of restaurants and ensuring the creation of competitive advantages in times of market volatility. Enterprise competitiveness management is a set of measures aimed at systemic improvement of the production process, constant search for new sales channels, new customer groups, service improvement, advertising. It should be considered as an integral part of the enterprise management system. The article analyzes the role of strategic behavior of restaurant business executives in increasing competitive advantages and increasing the level of profitability of the company. Criteria related to the development of the vision and mission of the enterprise are considered. A typical strategy for increasing the competitiveness of restaurant business enterprises using the “tree of purpose” method has been developed. This strategy includes four key strategic areas: manufacturing, marketing, staffing, and technology. Within each direction, tactical goals for increasing competitiveness have been formed. The direction of production involves the realization of the following goals: updating of the main menu, development of seasonal dishes and drinks, replacement of imported raw materials with local ones, provision of catering services, development of non-waste production. The marketing goals include the following: development of the official site, promotion in social networks, creation of a closed club, holding thematic parties, development of gift certificates, development of QR codes in the menu. The staff aims to achieve the following goals: development of an effective motivation system, organization of training for workers and workshops from partners. For the technologies, the tactical goals are the following: the introduction of coffee-printing technology, the mobile waiter, and the use of creative IT technologies. 

strategy, strategic management, competitiveness, mission, goal tree, restaurant business, restaurant 

The article describes the classification of instruments of the state stimulation policy for the development of the biofuel market, the task of which is to create conditions for the economic, ecological and social interest of the participants in the biofuel market on the basis of implementation of the requirements of legislation and requirements of society. The following classification of instruments of state incentive policy for the development of production and consumption of biofuels made from sustainable biomass has been formed: normative-legal instruments, economic-legal instruments (market and fiscal), and organizational-information instruments. Introduction of a biofuel exchange, which is a kind of electronic platform for trade in biological fuels, has been determined as the most effective market incentives (as part of economic and legal instruments). It is substantiated that normative-legal instruments play a special role, since most of the above-mentioned components of the proposed classification can be realized precisely through legal regulation. The use of instruments of socially responsible interaction is proposed, the essence of which is a combination of actions that ensure socially responsible behavior of the state, business entities and consumers of biofuels in order to achieve the common goal of increasing the production and consumption of environmentally friendly biofuels. Instruments of socially responsible interaction include informing about the possibilities of using biomass as a fuel in individual heat supply. It can be realized by publishing such information (with contact details of potential suppliers) on the site of utility companies or other specially created platforms. The possibility of this instrument implementation will become even simpler in practice, when it is legally secured. It is substantiated that taking into account the existing potential for the formation of sustainable biomass in Ukraine, bioenergy is capable to be the most promising renewable energy source, but it is possible only if normative-legal, economic-legal (market and fiscal), and organizational-information instruments will be applied at the level of the state, society and business structures. 

biofuel market, bioenergy, state stimulation policy, state stimulation policy instruments, socially responsible interaction instruments, stakeholders, energy security, strategy 

The problem of estimation of individual households’ role in strategic development maintenance of agrarian sector is considered. The methodics of evaluation of individual households’ qualitative standard of living and labour, which takes into account the major aspects of its functioning in complex, is offered, namely: employment and profitability of population, resources endowement and management, social security of rural territory. On the basis of expert method the weight coefficients of the given methodics, which determine the importance of every partial factor in the general estimation of individual households’ functioning level, are outlined. The verification of authenticity and objectivity of the accomplished expert evaluation is conducted. 

individual households, standard of living and labour, methodics, evaluation, agriculture