Nowadays, the domestic consumer goods market plays an important role in maintaining the living standards of the population. Its development is an important precondition of accelerated economic growth in the country. Yet, the current condition of the domestic market is characterized by the availability of many negative trends that are stipulated by the bottlenecks in the public regulation of the consumer market and lack of controllability of its certain development processes. An objective need to search for the ways and tools to efficiently manage the development of the domestic consumer market on the system basis requires the thorough scientific-methodological substantiation of a range of important issues like defining the goals and priorities of the consumer market development and elaborating the tactics of its development in times of European integration as a set of measures directed at the implementation of strategic goals. The paper aims to determine the strategic priorities in public regulation of the domestic consumer goods market. The paper examines the theoretical foundations of the consumer market’s public regulation. The functioning of enterprises on the domestic market is analyzed, and on this basis, their operating efficiency is determined. The regulative framework related to the issues of the economic development and trade processes in particular in the times of COVID-19 is analyzed. The priorities and tasks of regulation of the competitive process at the domestic market in the short-term and middle-term perspectives in conditions of the pandemic are suggested based on examining the foreign sector of Ukraine in 2013-2019 and the consensus-prognosis for 2020-2021. The place of the domestic consumer goods market’s development strategy in maintaining the sustainable development in Ukraine is determined, and the main tasks of implementation of the domestic consumer goods market’s development policy are outlined. In the course of examining the main trends of the domestic market functioning in current economic conditions, the problems hampering their development were identified. The strategy of the domestic consumer goods market development is characterized. 

domestic market, consumer goods, public regulation, strategic priorities, competitiveness 

The purpose of the research is to highlight the specificity of investment attractiveness of economics in Ukraine and its regions, study interregional asymmetries of incoming investments, decision of problems of attracting of effective investments and identification of key directions to increase investment attractiveness of Ukrainian regions.

In the article are described the specifics of investment attractiveness of Ukrainian economy and its regions. We investigate interregional asymmetries of investment income. It is proved that investments and their dynamics make a function of a kind of barometer of the state of national economy. Economic growth and macroeconomic stability depend on them. They give the opportunity to form the structure of the national economy that corresponds to the requirements of market conjuncture. Investments serve as a tool to even the levels of social-economic development, help to ensure the growth of the level and quality of life of members of society. This confirms the importance of investments in the implementation of processes of social reproduction. We revel problems in attracting of effective investments and defined key directions of increasing of Ukrainian regions investment attractiveness. In providing of the output of the economy from a crisis situation and its sustainable development, the decisive role plays scientifically grounded investment policy of State and regional institutions. They determine real sources, directions and structure of investments, making of rational and efficient reproductive processes for performance of national, regional and local social-economic and technological programs, reproduction processes on macro-, meso- and microeconomic levels. At the same time the most favorable investment climate with the aim of broader involvement has to be created, with foreign investors on mutually beneficial grounds.

It is proved that in process of economic crisis a crucial role must play State and regional authorities. Without reliable investments, guaranteed, first of all, by the reproductive process, it is impossible to ensure the creation and introduction of the newest technologies, systems of modern organization and management by goods production and sale of products, development of market infrastructure, modern informatization of society, etc. 

investments, investment attractiveness, foreign investors, interregional asymmetries