The issues of the formation of an effective model for regional management in retail trade sector are highlighted. With the application of cybernetics and synergy approaches proposed the author’s management model of trade development in regions, the relevant philosophical and methodological framework is substantiated. The main idea of the model is the management orientation on the internal mechanisms of self-organization in the business of selling, account of natural trajectories of its development, definition of resonance zones and points of self-organization. The need for the formation of real inverse relationship between trade and regional control structures is emphasized. 

retail trade, public administration, regional administration, self-organization, interests 

The systematization of pricing factors, which are classified into five the most important groups is given. The approach to the factors’ structuring on the basis of situational analysis of business environment is offered. Three variants of situational analysis of pricing factors, which can be used by Ukrainian enterprises within the strategy of costs reduction during an economic crisis are considered. Clear scientific and methodical guidelines in researching and analysis of pricing factors allows raising of the general effectiveness of pricing process due to speeding up the phase of choosing and researching of the most important factors without application of too difficult methods. 

price, pricing process, pricing factors, situational analysis