Nowadays, the domestic consumer goods market plays an important role in maintaining the living standards of the population. Its development is an important precondition of accelerated economic growth in the country. Yet, the current condition of the domestic market is characterized by the availability of many negative trends that are stipulated by the bottlenecks in the public regulation of the consumer market and lack of controllability of its certain development processes. An objective need to search for the ways and tools to efficiently manage the development of the domestic consumer market on the system basis requires the thorough scientific-methodological substantiation of a range of important issues like defining the goals and priorities of the consumer market development and elaborating the tactics of its development in times of European integration as a set of measures directed at the implementation of strategic goals. The paper aims to determine the strategic priorities in public regulation of the domestic consumer goods market. The paper examines the theoretical foundations of the consumer market’s public regulation. The functioning of enterprises on the domestic market is analyzed, and on this basis, their operating efficiency is determined. The regulative framework related to the issues of the economic development and trade processes in particular in the times of COVID-19 is analyzed. The priorities and tasks of regulation of the competitive process at the domestic market in the short-term and middle-term perspectives in conditions of the pandemic are suggested based on examining the foreign sector of Ukraine in 2013-2019 and the consensus-prognosis for 2020-2021. The place of the domestic consumer goods market’s development strategy in maintaining the sustainable development in Ukraine is determined, and the main tasks of implementation of the domestic consumer goods market’s development policy are outlined. In the course of examining the main trends of the domestic market functioning in current economic conditions, the problems hampering their development were identified. The strategy of the domestic consumer goods market development is characterized.
domestic market, consumer goods, public regulation, strategic priorities, competitiveness
The purpose of the article is to investigate and substantiate the formation of objective need, development principles, and regulation features of digital transformation of Ukrainian regions. The general scientific methods, including generalization and the systematic approach, are used to determine the theoretical foundations and trends of the digital transformation of Ukrainian regions and to summarize the basic principles of the digital transformation. The benefits of digitalization for society and the economy as a whole are proven. The constant consolidation of power and business to implement and improve the quality of digitalization is today an important task, the solution of which will ensure a new level of competitiveness of the economy. The basic principles of digitalization at the global and national levels are explored. The regional level of development of digitalization shows that the Lviv region remains the leader among all. There is a Digital Transformation Program for 2016-2020 in Lviv aimed at achieving world standards of administrative and communal services, openness and accessibility of city authorities, efficiency of managing the city economy, using information technologies in all spheres of city life. In Ukraine, which ranks first in freelancing among European countries, there is an interesting distribution of digital platform workers in regions, most of which are centered in the Central Region. Even without Kyiv, the Central Region leads the share of freelancers together with the Southern Region (20% and 22% respectively). Digital platform workers in the Western region are slightly less represented (14%), and the least - in the East (11%), which is affected by the military conflict. Prospective research is to substantiate further directions and ways of developing the digital economy transformation at the regional level.
digitalization, digital economy, principles, state regulation, digital transformation of regions
The purpose of the research is to highlight the specificity of investment attractiveness of economics in Ukraine and its regions, study interregional asymmetries of incoming investments, decision of problems of attracting of effective investments and identification of key directions to increase investment attractiveness of Ukrainian regions.
In the article are described the specifics of investment attractiveness of Ukrainian economy and its regions. We investigate interregional asymmetries of investment income. It is proved that investments and their dynamics make a function of a kind of barometer of the state of national economy. Economic growth and macroeconomic stability depend on them. They give the opportunity to form the structure of the national economy that corresponds to the requirements of market conjuncture. Investments serve as a tool to even the levels of social-economic development, help to ensure the growth of the level and quality of life of members of society. This confirms the importance of investments in the implementation of processes of social reproduction. We revel problems in attracting of effective investments and defined key directions of increasing of Ukrainian regions investment attractiveness. In providing of the output of the economy from a crisis situation and its sustainable development, the decisive role plays scientifically grounded investment policy of State and regional institutions. They determine real sources, directions and structure of investments, making of rational and efficient reproductive processes for performance of national, regional and local social-economic and technological programs, reproduction processes on macro-, meso- and microeconomic levels. At the same time the most favorable investment climate with the aim of broader involvement has to be created, with foreign investors on mutually beneficial grounds.
It is proved that in process of economic crisis a crucial role must play State and regional authorities. Without reliable investments, guaranteed, first of all, by the reproductive process, it is impossible to ensure the creation and introduction of the newest technologies, systems of modern organization and management by goods production and sale of products, development of market infrastructure, modern informatization of society, etc.
The issues of regional innovative policy are researched, the dynamics of innovative activity in the regions is analyzed. The problems of essence and importance of innovations have been considered, and the problems of innovation activity have been examined. Problems of innovative development, the factors which act negatively on innovative activity of the enterprises of the region have been considered. Basic conditions that influence on the improvement of innovative have been determined.
innovations, innovation technologies, mechanism of innovation development
Innovative activity as the important factor of economic development country has been considered. The essence and importance of innovations have been considered, and the problems of innovation activity have been examined. The basic conditions that influence on improvement of innovative processes have been determined. The importance of financing the innovation activity in agro-industrial complex has been grounded. Basic conditions which are instrumental in the improvement of innovative development of the region have been determined.
innovative activity, investment activity, innovative development
Citations
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Vasyltsiv, T., Irtyshcheva, I., Lupak, R., Popadynets, N., Shyshkova, Yu., Boiko, Ye., & Ishchenko, O. (2020). Economy’s innovative technological competitiveness: Decomposition, methodic of analysis and priorities of public policy. Management Science Letters, 10(13), 3173-3182. DOI: https://doi.org/10.5267/j.msl.2020.5.004 {re2020.03.081.019}
Popadynets, N., Zhuravel, Yu., Irtyshcheva, I., Stetsiv, I., & Stetsiv, I., et al. (2021). Management Aspects in the Higher Education Quality Assurance System. In Human Interaction, Emerging Technologies and Future Applications IV. IHIET-AI 2021. Advances inIntelligent Systems and Computing: Vol. 1378. Springer, Cham. DOI: https://doi.org/10.1007/978-3-030-74009-2_81 {re2022.01.043.007}
Irtyshcheva, I., Stehnei, M., Popadynets, N., Danylo, S., Rogatina, L., Bogatyrev, K., Boiko, Y., Hryshyna, N., Ishchenko, O., & Voit, O. (2020). Business process management in the food industry under the conditions of economic transformations. Management Science Letters, 10(14), 3243-3252. DOI: https://www.doi.org/10.5267/j.msl.2020.6.014 {re2022.04.061.005}
Vasyltsiv, T., Irtyshcheva, I., Lupak, R., Popadynets, N., Shyshkova, Y., Boiko, Y., & Ishchenko, O. (2020). Economy’s innovative technological competitiveness: decomposition, methodics of analysis and priorities of public policy. Management Science Letters. № 10(13). Pp. 3173-3182. DOI: https://doi.org/10.5267/j.msl.2020.5.004 {re2022.04.081.006}
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UDC 339.13:330.123.4; JEL L10, L11, L51, L81